Cobra Puma Golf prides itself on its history of pushing innovation, having set aside considerable capital through the years for research and development. It has made all the difference in the company’s ever-evolving product line.

“We have a pretty good history at Cobra Golf in trying to push the envelope of innovation,” said Jose Miraflor, the vice president of marketing at Cobra Puma. “That’s the way we want to position ourselves and continue to do.”

Golfweek caught up with Miraflor to discuss how technology and innovation fits into the company’s mission, the team behind product development and how Cobra’s approach to technology sets the company apart in the market.

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