Business of Golf

PGA Show: This college student created the prototype of his swing training aid with Star Wars lightsabers
Dylan Horowitz created "the Swiss Army knife of golf training aids" during COVID.

Are players finally pushing back on rising green fees? This California golf mecca might be an indicator
"Last year we could have quoted a million dollars and they just said please send me the contract."

Q&A: Alan Shipnuck goes deep about his new book 'LIV and Let Die'
"It took a piece of my soul, but it was a super fun challenge."

A planned golf entertainment center in a Florida golf hotbed has been halted — is this a sign?
"The world has changed significantly from the time we initially evaluated the opportunity," a senior VP said.

Can PGA Tour commissioner Jay Monahan survive player unrest? 'Survive? They are going to give him a raise and throw a parade'
“Jay took the arrows, he got lambasted and was burned in effigy, but is he going to lose his job? No.”