HOYLAKE, England — The R&A’s big tent has come a long way, baby, to borrow the old Virginia Slims slogan.

It’s got that Disney vibe where just when you think you’re going to get in, there’s another turn to the line. At the same time, the walk in to the merchandise treats you to a history lesson on the Open Championship and many of its great champions so the wait isn’t totally unbearable.

Once inside, the Open has a great collection of brands: Peter Millar, TravisMathew, Kjus, Boss, the Tartan Collection just to name a few.

Lots of navy and bold yellows and Claret Jug logoed items. It’s very much the usual suspects in terms of what is available but they just seem to do it better.

Open Championship 2023: Leaderboard, scores, news, tee times, more

A couple of my favorites: the Quiet Please head cover, the Lee Wybranski poster, preferably as a T-shirt and the Kjus puffy jacket.

You can have a look at a gallery of items here.

Photos: Best merch at the 2023 British Open